The 1998 Urban Assault Tour was sponsored by Pepsi-Cola Company, Wilburgers Ski Shops, and K2.  The tour consisted of approximately 9 events.  Most of these events were held in cooperation with township parks and recreation departments throughout Montgomery, Bucks, Delaware, and Chester Counties in PA.  There was a scheduled stop in Atlantic City, NJ as well.

    Because of the high demand for these types of events, the townships teamed up by fours and fives in order to bring these events to their communities.  The joint community effort was impressive and unprecedented.

    The event consisted of three awesome demonstrations performed by the Urban Assault Skate Team.  In between each demonstration, the community skaters had an opportunity to skate the portable skatepark.  The events also included an incredible sound system, and the K2 demo van.  The demo van was equipped with approximately 100 pairs of In-Line skates and two skate instructors.  The K2 van allowed everyone an opportunity to experience the fun.

    The Mountain Dew Source Van was located at each stop loaded with FREE Mountain Dew and great giveaways.

    The Montgomery County Drug Abuse Resistance Education Program more commonly known as "D.A.R.E." was on site with their effective display.

    Promotional efforts for the Tour included radio tags, local newspapers as well as direct mail.  Promotional information was also distributed throughout each participating school district and township summer camp programs.  Promotional posters and stickers were also distributed at each event.

    The 1998 Urban Assault Tour was the most exciting, well attended, and innovative program these communities have seen in years.  Everyone involved experienced success!

• May 29, 1998 - The Y-100 Fez-tival at the E-Center, Camden,  NJ
• June 27, 1998 - Norristown High School, Norristown, PA
• July 19, 1998 - The Franklin Institute Science Museum, Philadephia, PA
• July 21, 1998 - Abington High School, Abington, PA
• August 1, 1998 - Sea Skates, 2301 and the Boardwalk, Atlantic City, NJ
• August 8, 1998 - Plymouth Meeting Mall, Plymouth Meeting, PA
• September 12, 1998 - Doylestown Hospital, Doylestown, PA
• September 19, 1998 - Montgomery mall, Montgomeryville, PA
• September 19, 1998 - Community Day, Lower Gwynedd Township, PA

Sponsored by: Wilburgers Ski Shops and Rita's Water Ice

Approximate attendance: 30,000

Press Coverage: Courier-Post (circulation 100,000)

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Participating Communities:

    East Norriton Township
    West Norriton Township
    Norristown Borough
    Lower Providence Township

Approximate Attendance: 2000

Promotional Advertising included:

    Flyer distribution (sponsors logo included), participating school districts (approximate circulation 5,000), Times Herald Press Release (circulation 25,000)

    Twenty Radio Tags on Y100 (twenty seconds each) including sponsor acknowledgment (approximate value $250.00 per tag)

Promotional Giveaways included: Urban Assault Posters and Stickers, Mountain Dew CD's and hats, K2 pens, key chains, and cups, Rita's Water Ice coupons

Press Coverage: Times Herald

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Approximate Attendance: 2,000

Promotional Advertising included: flyer distribution, "News and Events" membership mailer (circulation direct mail 20,000)

Promotional Giveaway materials included: Urban Assault posters and stickers, Mountain Dew CD's and hats, K2 pens, keychains, and cups, Rita's Water Ice coupons.

Press Coverage: KYW - Channel Three News

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Participating Communities:

    Abington Township
    Cheltenham Township
    Upper Moreland Township
    Upper Dublin Township

Approximate Attendance: 1,000

Promotional advertising included:

    School district flyer distribution including sponsors logo (circulation 2,000), Philadelphia Inquirer press release (circulation 100,000), Times Chronicle press release (circulation 10,000)

Local Cable Channel 43

Twenty Radio Tags on Y100, (twenty seconds each) including sponsor acknowledgment (approximate value $250.00 per tag)

Promotional Giveaway materials included: Urban Assault posters and stickers, Mountain Dew CD's, bandanas, and hats, K2 pens, keychains, and cups, Rita's Water Ice coupons.

Press Coverage: Philadelphia Inquirer (circulation 100,000), Times Chronicle (circulation 10,000), The Intelligencer (circulation 43,000)

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Approximate Attendance: 3000

Promotional Advertising included: flyer distribution including sponsor's logo (circulation 1,000), The Atlantic City Press press release and listing in the calendar of events (circulation 180,000)

Promotional Giveaway materials included: Urban Assault posters and stickers, Mountain Dew CD's and hats, K2 pens, keychains, and cups, Rita's Water Ice coupons.

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Event Hosts: Boscov's and The Plymouth Meeting Mall

Approximate Attendance: 1500

Promotional Advertising Included:

    School district flyer distribution including sponsors logo (approximate circulation 2,000), The Plymouth Meeting Mall Payback Guide full back cover including sponsor acknowledgment (circulation by direct mail 30,000) mall posters, mall marquee, "Ticket" - the Montgomery Publishing entertainment section half page, page five placement including sponsor acknowledgment (circulation 98,000)

Local Cable: Suburban Cable channel 3 and Adelphia Cable channel 16

Ten Radio tags on Y100 (twenty seconds each) including sponsor acknowledgment (approximate value $250.00 per tag)

Promotional Giveaway materials included: Urban Assault posters and stickers, Mountain Dew CD's and hats, K2 pens, keychains, and cups, Rita's Water Ice coupons.

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Event Hosts: Doylestown Hospital and the Greater Central Bucks Teen Task Force

Approximate Attendance: 500

Promotional Advertising included: flyer distribution, including sponsor's logo (circulation 1,000), Intelligencer advertisement (circulation 43,000)

Promotional Giveaway materials included: Urban Assault posters and stickers, Mountain Dew CD's and hats, K2 pens, keychains, and cups, Rita's Water Ice coupons.

Press Coverage: The Intelligencer

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops, K2, and Rita's Water Ice

Event Hosts: JCPenney and The Montgomery Mall

Approximate Attendance: 3,000

Promotional advertising included:

    Flyer distribution including sponsor's logo (circulation 5,000), community newsletter (circulation 17,000), Philadelphia Inquirer advertisement (circulation 100,000), The Intelligencer advertisement (circulation 43,000), Montgomery Mall Event Calendar (circulation 2,000)

Five radio tags on Y100 (twenty seconds each) including sponsor acknowledgment (approximate value $250.00 per tag)

Promotional Giveaway materials included: Urban Assault posters and stickers, Mountain Dew CD's and hats, K2 pens, keychains, and cups, Rita's Water Ice coupons, JCPenney T-Shirts, basket balls, NFL Blanket.

Press Coverage: The Reporter (circulation 50,000)

Sponsored by: Pepsi-Cola Company, Wilburgers Ski Shops

Approximate Attendance: 7,000

Promotional giveaways included: Urban Assault posters and stickers, Mountain Dew CD's and hats